A beautiful store retail design can make the retail looks great, creating a new look for the Minneapolis-based salon franchisor that engages the consumer and reinforces brand initiatives. The new branding, merchandising, and design strategy was first applied to a store in a new strip center in the Minneapolis area.
A primary design challenge was to make the long, narrow space more functional and appealing. The check-in, waiting, and payment areas and merchandise displays were immediately inside the entrance in the previous design. In the new design, devoting more square footage to the entry space gives it a more open feeling. [retailfix]
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